IPL has developed an advanced compression algorithm and encoding process that optimizes the input media and calculates the most appropriate encoding variables to maximize the quality of the outputted file. The modification of the file takes place on many levels as the video is being ingested; the characteristics of the video are being analyzed. Once the video has been appropriately analyzed the process then is able to continue to the next step where the variables are written for the specific needs of the input file. IPL has dedicated its attention for many years on optimizing the encoding process to be able to achieve a much greater compression ratio than is currently seen in the industry. IPL's encoding process ensures that the outputted file is optimized for every aspect of the video such as lighting, action, color in addition to ordering the structure of the file to allow for the video to interact seamlessly with our streaming server and advanced HD player.